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The NextBranch Mission Statement

NextBranch™ strives to be the ATM managed services and equipment supplier of choice for financial institutions. We will continually seek to grow our presence in the banking and credit union industries and advance our efforts to provide the best service, products, and customer experience available.

Our Branding Mission

Our branding mission is to instill trust and confidence in our company across all marketing and sales channels. We will achieve this through consistently implementing our branding guidelines in all communications, company wide.

Branding Components

There are four main components that make up the NextBranch brand.

Our Logo Is

Our logo is the face of NextBranch and the symbol a person relates their experience to when interacting with our company. The NextBranch logo consists of symbols, words, colors, and shapes to promote instant public recognition.

Our Identity Is

Our identity is how we perceive ourselves as a company. We present our identity to the world when we position ourselves in various marketplaces through visual, written and verbal communications, and as we interact with customers.

Our Brand Is

Our brand is the opinions and expectations of our customers. It is for them to decide based on their interactions and experiences with our company. It is not what we say it is. It is what they experience it to be.

Implementing Our Brand

We all have the responsibility to guide public perception by utilizing our branding guidelines each time we communicate on behalf of the company. Communicating consistently across all mediums and touch points, company-wide, is the key to building a strong brand.

Emotional Branding Chart

The emotional appeal of our message falls between Trust and Strength. The overall messaging and design elements should support these traits. Trust is achieved with linear design elements, rich and contrasting color values, ample white space, and simple shapes. All messaging and advertising should encompass a combination of these elements. Strength is typically achieved using strong imagery, linear design elements, orderly angular shapes, and bold solid colors.


Writing Style

Using a consistent communication style and tone of voice are critical parts of making a successful brand.

Things to consider:
  • APA Style is preferred but not required.
  • Double spacing is not necessary with our fonts and should be avoided.
  • Bulleted lists can have ending punctuation if they are complete sentences.
  • Oxford (serial) commas should be used as per APA guidelines.
  • Reading emphasis should be made by italicizing  text.
  • Highlighting an important passage should be achieved with bold text.

Voice Elements

The following voice elements and terms define how we stay within our brand while communicating with our customers, strategic partners, and fellow team members.


Clarity

Our brand message should always be clear and to the point. Our customers and partners can’t act if they don’t understand what we’re asking them to do.

  • Use simple sentences in a professional conversational writing style.
  • Minimize the use of jargon. It can be confusing to some groups.

Simplicity

One of the best things we can do for our customers is to reduce complexity, both with messaging and buying processes. The easier we make it for them, the more likely they are to respond positively.

  • Determine the main focus. Use simple language and get right to the point. State precisely what you’re asking the customer to do.
  • Avoid adding unnecessary details. They tend to confuse the point.

Honesty

Honesty builds trust, which is critical to the buying process. Always be honest in your communications to foster trust. Trust will strengthen our brand and our sales, and encourage repeat business.

  • Focus on our strengths and the solutions we offer.
  • If necessary, acknowledge what we cannot do but don’t dwell on the reasoning.

Confidence

A confident demeanor commands attention, fosters trust, and solicits favorable responses.

  • Communicate our advantages in a direct and friendly manner.
  • Be careful to be respectful and not come across as arrogant. Arrogance produces the opposite reaction of confidence.

Standard Terminology

The following is a list of preferred common terms to use in written and verbal communications for NextBranch.

A-C D-F G-I J-L M-O P-R S-U V-X Y-Z
Preferred Alternate Don’t Use
A-C
Anticipatory member service Anticipatory customer service Customer forecasting
Assisted self-service Independent transaction Self-serv
ATM or ATMs ATM terminal ATM machine
BTS Branch Transformation Systems ITM
Cash automation Cash automation machine Automated cash machine
Certified Repair Center Repair Center Repair Shop
Check imaging Check scanning
Contactless chip RFID chip Wireless chip
D-F
EMV EMV card, smart card Europay, MasterCard, Visa, chip
EMV reader EMV card reader Card reader
Financial technologies FinTech Bank/credit union technologies
G-I
J-L
M-O
Omnichannel banking Omnichannel Multi-channel
Open branch Open concept design Open layout
P-R
Palm vein Palm vein technology or reader Palm scanner, palm reader, hand scanner
Partner Customer or member Client, consumer, patron, prospect
Remote deposit capture Remote deposit Offsite deposit
S-U
Self-service kiosk Self-service terminal Self-service ATM
TCR Teller cash recycler, cash recycler, cash recycling machine Cash counter
Teller station Teller pod Frontline station
Teller Universal Teller Universal banker
V-X
Y-Z

Common Hashtags

The following is a list of hashtags to use in social media posts for NextBranch.

A-C D-F G-I J-L M-O P-R S-U V-X Y-Z
Hashtag Post Subject
A-C
#assistedselfservice Assisted self-service
#atm ATM equipment
#branchtransformation Branch transformation equipment
#cardreader Card readers
#cashautomation Cash automation
#checkimaging Check imaging
#contactlesschip Contactless chips
#crm Customer relationship management
D-F
#emvcard EMV cards or smart cards
#fintech FinTech or Financial Technologies
G-I
#itm TIMs or Interactive Teller Machines
J-L
M-O
#omnichannel Omnichannel platforms
#openbranch Open branch or open concept designs
P-R
#palmvein Palm vein technology
#remotedepositcapture Remote deposit capturing
S-U
#selfservicekiosk Self-service kiosks
#smartcard Smart cards
#tcr Teller cash recycling machines
#tellerpod Teller pods
#universalteller Universal or cross-trained Tellers
V-X
Y-Z

Logos

Our Logo is the single most recognizable element in our brand. Properly implementing the logo across all mediums builds brand memorability and sets the foundation for all communication collateral.

Full Color Logo

The full color logo comes in two color modes, RGB, and CMYK.


NextBranch logo old
RGB CMYK
Use in websites, PowerPoint presentations, video, and other digital display mediums. Use in most printed documents, or when requested by a vendor.

Single Color Logos

The single color logo comes in two versions, BLACK, and WHITE.


BLACK
Use in documents or on garments that will not be printed in color, or when the background color clashes with the standard logo colors.
WHITE
Use on dark backgrounds and garments when printed in a single color.

Logo Usage

Maintaining the integrity of the NextBranch identity is critical in building a strong company brand. The following guidelines are designed to create consistency in usage and protect the professional image of NextBranch.

Safe Area

The following graphics illustrate the minimum clear space required around the logo at all times. Maintaining a safe area guarantees the logo will appear unobstructed and clear of other graphic elements and logos in all circumstances.


Measurement Key
logo-spacing-key

The clear space on all sides of the logo is equal to the height of the “X” in the word Next.

Single Logo Safe Areas
logo-single-spacing
Multiple Logo Safe Areas
logo-double-spacing

Logo Usage Restrictions (or Don’ts)

To protect our branding efforts, it is Imperative that we maintain proper use of our logo. The following images illustrate what not to do with our brand.


Ommissions

Omitting any part of the official logo is not permitted.

res-01-ommissions

Deformation

Disproportionately stretching the logo is not allowed. Be cautious when sizing the logo to maintain its original proportions. Typically, scaling images from the corners constrains proportions, where scaling form the top, bottom, or sides will deform the image.

res-01-deformations

Additions

Images and text are not allowed inside the safe area surrounding the logo.

res-03-additions

Busy Backgrounds

To maintain readability, the logo should never compete with background images.

res-04-busy-bg

Low Resolution

The logo should always be crisp and clean in quality. If the image looks fuzzy or blocky, use a higher resolution version.

res-05-lowres

Repositioning

Rearranging any part of the logo is not allowed.

res-06-repositioning

Color Changes

The logo colors are specifically designed to create instant recognition. Changing the colors is not allowed.

res-07-color-changes

Effects

Adding effects is not allowed. Always render the logo in its original form.

res-08-effects

Low Contrast

Lack of contrast makes the logo difficult to read. Consider using a reverse logo where appropriate.

res-09-low-contrast

NextBranch Colors

To reinforce the recognition of our brand, we must use color consistently in everything we produce. Refer to the following color pallets and formulas when creating documents and files.

Core Colors

For use in all collateral materials including, titles, subtitles, buttons, etc.

MARIANA

RGB:  23, 74, 91
HEX:  #174A5B
PMS:  4159 C
CMYK:  100, 38, 0, 37

EMERALD

RGB:  106, 191, 75
HEX:  #6ABF4B
PMS:  360 C
CMYK:  62, 0, 95, 0

Secondary Colors

Supporting colors for use in body copy, and layout and other design elements.

COAL

RGB:  65, 65, 65
HEX:  #414141
PMS:  446 C
CMYK:  0, 0, 0, 75

SLATE

RGB:  109, 110, 112
HEX:  #6D6E71
PMS:  242 C
CMYK:  58, 49, 74, 15

INGOT

RGB:  243, 243, 244
HEX:  #F3F3F4
PMS:  Cool Gray 1 C (50% screen)
CMYK:  0, 0, 0, 5


Accent Colors

Accent colors for use in adding variety to layout designs.

OCTOBER

RGB:  201, 120, 0
HEX:  #C97800
PMS:  7412 C
CMYK:  18, 58, 100, 4

HARVEST

RGB:  175, 66, 17
HEX:  #AF4211
PMS:  1675 C
CMYK:  22, 84, 100, 14

BEACH

RGB:  198, 177, 145
HEX:  #BDB191
PMS:  7534 C
CMYK:  27, 26, 46, 0

SEASIDE

RGB:  8, 113, 104
HEX:  #087168
PMS:  329 C
CMYK:  88, 36, 60, 17



Typefaces & Fonts

Official typefaces and font sets vary depending on the medium. Choose the correct set for the medium in use. Consistent use of typefaces and fonts builds familiarity throughout our communications.

Typeface

A specific collection of letter forms and glyphs, i.e. Helvetica, Arial, Montserrat, Calibri.

Font

The variation within a Typeface, i.e. Bold, Semi-bold, Regular, Light, Italic, etc.


Print & Web Fonts

For use in all documents or collateral to be printed, delivered via a .pdf file, or content displayed in web pages.
Numbered weights for CSS definitions are in parentheses (xxx).

Montserrat


EXTRA-BOLD (800)

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()


BOLD (700)

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()


SEMI-BOLD (600)

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()


MEDIUM (500)

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()


REGULAR (400)

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()


LIGHT (300)

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()


Email & PowerPoint Fonts

Calibri is the preferred font choice. Use one of these fonts when emailing or sharing presentation files. These fonts are necessary to maintain display consistency and usability across all platforms and hardware configurations.

Calibri


BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()


BOLD ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()


REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()


ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()


LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()


LIGHT ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()

Arial


BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()


BOLD ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()


REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()


ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()



Typography

Text is one of the most recognizable elements in a brand. Using typography in a consistent manner across all mediums will reinforce our identity and help communicate the brand and our messaging effectively.

Main Titles

Main Title Text Styling

Font: Montserrat, Calibri
Color: Mariana
Case: Title
Size: 3 larger than body copy
Weight: Semi-bold

Subtitles

Subtitle Text Styling

Font: Montserrat, Calibri
Color: Mariana
Case: Title
Size: 2 larger than body copy
Weight: Semi-bold

Section Titles

Section Title Test Styling

Font: Montserrat, Calibri
Color: Mariana
Case: Title
Size: 1 larger than body copy
Weight: Semi-bold

Copy Titles

Copy Title Text Styling

Font: Montserrat, Calibri
Color: Coal
Case: Title
Size: Same as body copy
Weight: Bold

Body Copy

Body copy text styling. Body copy text should utilize regular font weights with italics and bolds for proper emphasis and be written in sentence case.

Font: Montserrat, Calibri
Color: Coal
Case: Sentence
Size: 11 pt. for print documents
Weight: Regular

Sample Documents

Download sample Microsoft Word and PowerPoint files with pre-defined typography styles built in.

Microsoft Word Styles Document

Download Word Doc

Microsoft PowerPoint Styles Template

Download PowerPoint

A brand is what people say about you when you’re not in the room.
Jeff Bezos
It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.
Warren Buffett
Determine who you are and what your brand is, and what you’re not. The rest of it is just a lot of noise.
Geoffrey Zakarian
Trust is built with consistency.
Lincoln Chafee
You have to stay true to your heritage; that’s what your brand is about.
Alice Temperley