NextBranch Branding Guide
The NextBranch Mission Statement
NextBranch™ strives to be the ATM managed services and equipment supplier of choice for financial institutions. We will continually seek to grow our presence in the banking and credit union industries and advance our efforts to provide the best service, products, and customer experience available.
Our Branding Mission
Our branding mission is to instill trust and confidence in our company across all marketing and sales channels. We will achieve this through consistently implementing our branding guidelines in all communications, company wide.
Branding Components
There are four main components that make up the NextBranch brand.
Our Logo Is
Our logo is the face of NextBranch and the symbol a person relates their experience to when interacting with our company. The NextBranch logo consists of symbols, words, colors, and shapes to promote instant public recognition.
Our Identity Is
Our identity is how we perceive ourselves as a company. We present our identity to the world when we position ourselves in various marketplaces through visual, written and verbal communications, and as we interact with customers.
Our Brand Is
Our brand is the opinions and expectations of our customers. It is for them to decide based on their interactions and experiences with our company. It is not what we say it is. It is what they experience it to be.
Implementing Our Brand
We all have the responsibility to guide public perception by utilizing our branding guidelines each time we communicate on behalf of the company. Communicating consistently across all mediums and touch points, company-wide, is the key to building a strong brand.
Emotional Branding Chart
The emotional appeal of our message falls between Trust and Strength. The overall messaging and design elements should support these traits. Trust is achieved with linear design elements, rich and contrasting color values, ample white space, and simple shapes. All messaging and advertising should encompass a combination of these elements. Strength is typically achieved using strong imagery, linear design elements, orderly angular shapes, and bold solid colors.

Writing Style
Using a consistent communication style and tone of voice are critical parts of making a successful brand.
Things to consider:
- APA Style is preferred but not required.
- Double spacing is not necessary with our fonts and should be avoided.
- Bulleted lists can have ending punctuation if they are complete sentences.
- Oxford (serial) commas should be used as per APA guidelines.
- Reading emphasis should be made by italicizing text.
- Highlighting an important passage should be achieved with bold text.
Voice Elements
The following voice elements and terms define how we stay within our brand while communicating with our customers, strategic partners, and fellow team members.
Clarity
Our brand message should always be clear and to the point. Our customers and partners can’t act if they don’t understand what we’re asking them to do.
Simplicity
One of the best things we can do for our customers is to reduce complexity, both with messaging and buying processes. The easier we make it for them, the more likely they are to respond positively.
Honesty
Honesty builds trust, which is critical to the buying process. Always be honest in your communications to foster trust. Trust will strengthen our brand and our sales, and encourage repeat business.
Confidence
A confident demeanor commands attention, fosters trust, and solicits favorable responses.
Standard Terminology
The following is a list of preferred common terms to use in written and verbal communications for NextBranch.
A-C | D-F | G-I | J-L | M-O | P-R | S-U | V-X | Y-Z |
Preferred | Alternate | Don’t Use |
---|---|---|
A-C | ||
Anticipatory member service | Anticipatory customer service | Customer forecasting |
Assisted self-service | Independent transaction | Self-serv |
ATM or ATMs | ATM terminal | ATM machine |
BTS | Branch Transformation Systems | ITM |
Cash automation | Cash automation machine | Automated cash machine |
Certified Repair Center | Repair Center | Repair Shop |
Check imaging | Check scanning | |
Contactless chip | RFID chip | Wireless chip |
D-F | ||
EMV | EMV card, smart card | Europay, MasterCard, Visa, chip |
EMV reader | EMV card reader | Card reader |
Financial technologies | FinTech | Bank/credit union technologies |
G-I | ||
J-L | ||
M-O | ||
Omnichannel banking | Omnichannel | Multi-channel |
Open branch | Open concept design | Open layout |
P-R | ||
Palm vein | Palm vein technology or reader | Palm scanner, palm reader, hand scanner |
Partner | Customer or member | Client, consumer, patron, prospect |
Remote deposit capture | Remote deposit | Offsite deposit |
S-U | ||
Self-service kiosk | Self-service terminal | Self-service ATM |
TCR | Teller cash recycler, cash recycler, cash recycling machine | Cash counter |
Teller station | Teller pod | Frontline station |
Teller | Universal Teller | Universal banker |
V-X | ||
Y-Z |
Common Hashtags
The following is a list of hashtags to use in social media posts for NextBranch.
A-C | D-F | G-I | J-L | M-O | P-R | S-U | V-X | Y-Z |
Hashtag | Post Subject |
---|---|
A-C | |
#assistedselfservice | Assisted self-service |
#atm | ATM equipment |
#branchtransformation | Branch transformation equipment |
#cardreader | Card readers |
#cashautomation | Cash automation |
#checkimaging | Check imaging |
#contactlesschip | Contactless chips |
#crm | Customer relationship management |
D-F | |
#emvcard | EMV cards or smart cards |
#fintech | FinTech or Financial Technologies |
G-I | |
#itm | TIMs or Interactive Teller Machines |
J-L | |
M-O | |
#omnichannel | Omnichannel platforms |
#openbranch | Open branch or open concept designs |
P-R | |
#palmvein | Palm vein technology |
#remotedepositcapture | Remote deposit capturing |
S-U | |
#selfservicekiosk | Self-service kiosks |
#smartcard | Smart cards |
#tcr | Teller cash recycling machines |
#tellerpod | Teller pods |
#universalteller | Universal or cross-trained Tellers |
V-X | |
Y-Z |
Logos
Our Logo is the single most recognizable element in our brand. Properly implementing the logo across all mediums builds brand memorability and sets the foundation for all communication collateral.
Full Color Logo
The full color logo comes in two color modes, RGB, and CMYK.

RGB | CMYK |
Use in websites, PowerPoint presentations, video, and other digital display mediums. | Use in most printed documents, or when requested by a vendor. |
Single Color Logos
The single color logo comes in two versions, BLACK, and WHITE.

BLACK |
Use in documents or on garments that will not be printed in color, or when the background color clashes with the standard logo colors. |

WHITE |
Use on dark backgrounds and garments when printed in a single color. |
Logo Usage
Maintaining the integrity of the NextBranch identity is critical in building a strong company brand. The following guidelines are designed to create consistency in usage and protect the professional image of NextBranch.
Safe Area
The following graphics illustrate the minimum clear space required around the logo at all times. Maintaining a safe area guarantees the logo will appear unobstructed and clear of other graphic elements and logos in all circumstances.
Measurement Key

The clear space on all sides of the logo is equal to the height of the “X” in the word Next.
Single Logo Safe Areas

Multiple Logo Safe Areas

Logo Usage Restrictions (or Don’ts)
To protect our branding efforts, it is Imperative that we maintain proper use of our logo. The following images illustrate what not to do with our brand.
Ommissions
Omitting any part of the official logo is not permitted.

Deformation
Disproportionately stretching the logo is not allowed. Be cautious when sizing the logo to maintain its original proportions. Typically, scaling images from the corners constrains proportions, where scaling form the top, bottom, or sides will deform the image.

Additions
Images and text are not allowed inside the safe area surrounding the logo.

Busy Backgrounds
To maintain readability, the logo should never compete with background images.

Low Resolution
The logo should always be crisp and clean in quality. If the image looks fuzzy or blocky, use a higher resolution version.

Repositioning
Rearranging any part of the logo is not allowed.

Color Changes
The logo colors are specifically designed to create instant recognition. Changing the colors is not allowed.

Effects
Adding effects is not allowed. Always render the logo in its original form.

Low Contrast
Lack of contrast makes the logo difficult to read. Consider using a reverse logo where appropriate.

NextBranch Colors
To reinforce the recognition of our brand, we must use color consistently in everything we produce. Refer to the following color pallets and formulas when creating documents and files.
Core Colors
For use in all collateral materials including, titles, subtitles, buttons, etc.
MARIANA
RGB: 23, 74, 91
HEX: #174A5B
PMS: 4159 C
CMYK: 100, 38, 0, 37
EMERALD
RGB: 106, 191, 75
HEX: #6ABF4B
PMS: 360 C
CMYK: 62, 0, 95, 0
Secondary Colors
Supporting colors for use in body copy, and layout and other design elements.
COAL
RGB: 65, 65, 65
HEX: #414141
PMS: 446 C
CMYK: 0, 0, 0, 75
SLATE
RGB: 109, 110, 112
HEX: #6D6E71
PMS: 242 C
CMYK: 58, 49, 74, 15
INGOT
RGB: 243, 243, 244
HEX: #F3F3F4
PMS: Cool Gray 1 C (50% screen)
CMYK: 0, 0, 0, 5
Accent Colors
Accent colors for use in adding variety to layout designs.
OCTOBER
RGB: 201, 120, 0
HEX: #C97800
PMS: 7412 C
CMYK: 18, 58, 100, 4
HARVEST
RGB: 175, 66, 17
HEX: #AF4211
PMS: 1675 C
CMYK: 22, 84, 100, 14
BEACH
RGB: 198, 177, 145
HEX: #BDB191
PMS: 7534 C
CMYK: 27, 26, 46, 0
SEASIDE
RGB: 8, 113, 104
HEX: #087168
PMS: 329 C
CMYK: 88, 36, 60, 17
Typefaces & Fonts
Official typefaces and font sets vary depending on the medium. Choose the correct set for the medium in use. Consistent use of typefaces and fonts builds familiarity throughout our communications.
Typeface
A specific collection of letter forms and glyphs, i.e. Helvetica, Arial, Montserrat, Calibri.
Font
The variation within a Typeface, i.e. Bold, Semi-bold, Regular, Light, Italic, etc.
Print & Web Fonts
For use in all documents or collateral to be printed, delivered via a .pdf file, or content displayed in web pages.
Numbered weights for CSS definitions are in parentheses (xxx).
Montserrat
EXTRA-BOLD (800)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()
BOLD (700)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()
SEMI-BOLD (600)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()
MEDIUM (500)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()
REGULAR (400)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()
LIGHT (300)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()
Email & PowerPoint Fonts
Calibri is the preferred font choice. Use one of these fonts when emailing or sharing presentation files. These fonts are necessary to maintain display consistency and usability across all platforms and hardware configurations.
Calibri
BOLD ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()
REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()
ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()
LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()
LIGHT ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()
Arial
BOLD ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()
REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()
ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwzyz
1234567890 !@#$%^&*()
Typography
Text is one of the most recognizable elements in a brand. Using typography in a consistent manner across all mediums will reinforce our identity and help communicate the brand and our messaging effectively.
Main Titles
Main Title Text Styling
Font: | Montserrat, Calibri |
Color: | Mariana |
Case: | Title |
Size: | 3 larger than body copy |
Weight: | Semi-bold |
Subtitles
Subtitle Text Styling
Font: | Montserrat, Calibri |
Color: | Mariana |
Case: | Title |
Size: | 2 larger than body copy |
Weight: | Semi-bold |
Section Titles
Section Title Test Styling
Font: | Montserrat, Calibri |
Color: | Mariana |
Case: | Title |
Size: | 1 larger than body copy |
Weight: | Semi-bold |
Copy Titles
Copy Title Text Styling
Font: | Montserrat, Calibri |
Color: | Coal |
Case: | Title |
Size: | Same as body copy |
Weight: | Bold |
Body Copy
Body copy text styling. Body copy text should utilize regular font weights with italics and bolds for proper emphasis and be written in sentence case.
Font: | Montserrat, Calibri |
Color: | Coal |
Case: | Sentence |
Size: | 11 pt. for print documents |
Weight: | Regular |
Sample Documents
Download sample Microsoft Word and PowerPoint files with pre-defined typography styles built in.