NextBranch Branding Guide
The NextBranch Mission Statement
NextBranch™ strives to be the ATM managed services and equipment supplier of choice for financial institutions. We will continually seek to grow our presence in the banking and credit union industries and advance our efforts to provide the best service, products, and customer experience available.
Our Branding Mission
Our branding mission is to instill trust and confidence in our company across all marketing and sales channels. We will achieve this through consistently implementing our branding guidelines in all communications, company wide.
There are four main components that make up the NextBranch brand.
Our Logo Is
Our logo is the face of NextBranch and the symbol a person relates their experience to when interacting with our company. The NextBranch logo consists of symbols, words, colors, and shapes to promote instant public recognition.
Our Identity Is
Our identity is how we perceive ourselves as a company. We present our identity to the world when we position ourselves in various marketplaces through visual, written and verbal communications, and as we interact with customers.
Our Brand Is
Our brand is the opinions and expectations of our customers. It is for them to decide based on their interactions and experiences with our company. It is not what we say it is. It is what they experience it to be.
Implementing Our Brand
We all have the responsibility to guide public perception by utilizing our branding guidelines each time we communicate on behalf of the company. Communicating consistently across all mediums and touch points, company-wide, is the key to building a strong brand.
Emotional Branding Chart
The emotional appeal of our message falls between Trust and Strength. The overall messaging and design elements should support these traits. Trust is achieved with linear design elements, rich and contrasting color values, ample white space, and simple shapes. All messaging and advertising should encompass a combination of these elements. Strength is typically achieved using strong imagery, linear design elements, orderly angular shapes, and bold solid colors.
Using a consistent communication style and tone of voice are critical parts of making a successful brand.
Things to consider:
- APA Style is preferred but not required.
- Double spacing is not necessary with our fonts and should be avoided.
- Bulleted lists can have ending punctuation if they are complete sentences.
- Oxford (serial) commas should be used as per APA guidelines.
- Reading emphasis should be made by italicizing text.
- Highlighting an important passage should be achieved with bold text.
The following voice elements and terms define how we stay within our brand while communicating with our customers, strategic partners, and fellow team members.
Our brand message should always be clear and to the point. Our customers and partners can’t act if they don’t understand what we’re asking them to do.
One of the best things we can do for our customers is to reduce complexity, both with messaging and buying processes. The easier we make it for them, the more likely they are to respond positively.
Honesty builds trust, which is critical to the buying process. Always be honest in your communications to foster trust. Trust will strengthen our brand and our sales, and encourage repeat business.
A confident demeanor commands attention, fosters trust, and solicits favorable responses.
The following is a list of preferred common terms to use in written and verbal communications for NextBranch.
|Anticipatory member service||Anticipatory customer service||Customer forecasting|
|Assisted self-service||Independent transaction||Self-serv|
|ATM or ATMs||ATM terminal||ATM machine|
|BTS||Branch Transformation Systems||ITM|
|Cash automation||Cash automation machine||Automated cash machine|
|Certified Repair Center||Repair Center||Repair Shop|
|Check imaging||Check scanning|
|Contactless chip||RFID chip||Wireless chip|
|EMV||EMV card, smart card||Europay, MasterCard, Visa, chip|
|EMV reader||EMV card reader||Card reader|
|Financial technologies||FinTech||Bank/credit union technologies|
|Open branch||Open concept design||Open layout|
|Palm vein||Palm vein technology or reader||Palm scanner, palm reader, hand scanner|
|Partner||Customer or member||Client, consumer, patron, prospect|
|Remote deposit capture||Remote deposit||Offsite deposit|
|Self-service kiosk||Self-service terminal||Self-service ATM|
|TCR||Teller cash recycler, cash recycler, cash recycling machine||Cash counter|
|Teller station||Teller pod||Frontline station|
|Teller||Universal Teller||Universal banker|
The following is a list of hashtags to use in social media posts for NextBranch.
|#branchtransformation||Branch transformation equipment|
|#crm||Customer relationship management|
|#emvcard||EMV cards or smart cards|
|#fintech||FinTech or Financial Technologies|
|#itm||TIMs or Interactive Teller Machines|
|#openbranch||Open branch or open concept designs|
|#palmvein||Palm vein technology|
|#remotedepositcapture||Remote deposit capturing|
|#tcr||Teller cash recycling machines|
|#universalteller||Universal or cross-trained Tellers|
Our Logo is the single most recognizable element in our brand. Properly implementing the logo across all mediums builds brand memorability and sets the foundation for all communication collateral.
Full Color Logo
The full color logo comes in two color modes, RGB, and CMYK.
|Use in websites, PowerPoint presentations, video, and other digital display mediums.||Use in most printed documents, or when requested by a vendor.|
Single Color Logos
The single color logo comes in two versions, BLACK, and WHITE.
|Use in documents or on garments that will not be printed in color, or when the background color clashes with the standard logo colors.|
|Use on dark backgrounds and garments when printed in a single color.|
Maintaining the integrity of the NextBranch identity is critical in building a strong company brand. The following guidelines are designed to create consistency in usage and protect the professional image of NextBranch.
The following graphics illustrate the minimum clear space required around the logo at all times. Maintaining a safe area guarantees the logo will appear unobstructed and clear of other graphic elements and logos in all circumstances.
The clear space on all sides of the logo is equal to the height of the “X” in the word Next.
Single Logo Safe Areas
Multiple Logo Safe Areas
Logo Usage Restrictions (or Don’ts)
To protect our branding efforts, it is Imperative that we maintain proper use of our logo. The following images illustrate what not to do with our brand.
Omitting any part of the official logo is not permitted.
Disproportionately stretching the logo is not allowed. Be cautious when sizing the logo to maintain its original proportions. Typically, scaling images from the corners constrains proportions, where scaling form the top, bottom, or sides will deform the image.
Images and text are not allowed inside the safe area surrounding the logo.
To maintain readability, the logo should never compete with background images.
The logo should always be crisp and clean in quality. If the image looks fuzzy or blocky, use a higher resolution version.
Rearranging any part of the logo is not allowed.
The logo colors are specifically designed to create instant recognition. Changing the colors is not allowed.
Adding effects is not allowed. Always render the logo in its original form.
Lack of contrast makes the logo difficult to read. Consider using a reverse logo where appropriate.
To reinforce the recognition of our brand, we must use color consistently in everything we produce. Refer to the following color pallets and formulas when creating documents and files.
For use in all collateral materials including, titles, subtitles, buttons, etc.
RGB: 23, 74, 91
PMS: 4159 C
CMYK: 100, 38, 0, 37
RGB: 106, 191, 75
PMS: 360 C
CMYK: 62, 0, 95, 0
Supporting colors for use in body copy, and layout and other design elements.
RGB: 65, 65, 65
PMS: 446 C
CMYK: 0, 0, 0, 75
RGB: 109, 110, 112
PMS: 242 C
CMYK: 58, 49, 74, 15
RGB: 243, 243, 244
PMS: Cool Gray 1 C (50% screen)
CMYK: 0, 0, 0, 5
Accent colors for use in adding variety to layout designs.
RGB: 201, 120, 0
PMS: 7412 C
CMYK: 18, 58, 100, 4
RGB: 175, 66, 17
PMS: 1675 C
CMYK: 22, 84, 100, 14
RGB: 198, 177, 145
PMS: 7534 C
CMYK: 27, 26, 46, 0
RGB: 8, 113, 104
PMS: 329 C
CMYK: 88, 36, 60, 17
Typefaces & Fonts
Official typefaces and font sets vary depending on the medium. Choose the correct set for the medium in use. Consistent use of typefaces and fonts builds familiarity throughout our communications.
A specific collection of letter forms and glyphs, i.e. Helvetica, Arial, Montserrat, Calibri.
The variation within a Typeface, i.e. Bold, Semi-bold, Regular, Light, Italic, etc.
Print & Web Fonts
For use in all documents or collateral to be printed, delivered via a .pdf file, or content displayed in web pages.
Numbered weights for CSS definitions are in parentheses (xxx).
Email & PowerPoint Fonts
Calibri is the preferred font choice. Use one of these fonts when emailing or sharing presentation files. These fonts are necessary to maintain display consistency and usability across all platforms and hardware configurations.
Text is one of the most recognizable elements in a brand. Using typography in a consistent manner across all mediums will reinforce our identity and help communicate the brand and our messaging effectively.
Main Title Text Styling
|Size:||3 larger than body copy|
Subtitle Text Styling
|Size:||2 larger than body copy|
Section Title Test Styling
|Size:||1 larger than body copy|
Copy Title Text Styling
|Size:||Same as body copy|
Body copy text styling. Body copy text should utilize regular font weights with italics and bolds for proper emphasis and be written in sentence case.
|Size:||11 pt. for print documents|
Download sample Microsoft Word and PowerPoint files with pre-defined typography styles built in.